People

With over 20,000 projects and a client roster that reads like a who's who in the industry, EO2 EXP isn't your run-of-the-mill creative studio—it's where magic happens. Behind the scenes, you'll find Risheeta and Rishabh, the powerhouse Agrawal siblings driving its success. This Raksha Bandhan, they tell MARWAR about the joys of navigating business alongside sibling kinship.

A Tale of Two Talents

Risheeta, the creative dynamo, breathes life into stories that reverberate across platforms like Bumble, Coke, and L'Oréal. Her creative canvas transcends traditional storytelling; it's about creating immersive experiences that not only captivate but also leave a profound imprint of inspiration. With a knack for detail, she sprinkles every project with creativity, authenticity, and a touch of magic. Alongside her storytelling prowess, she deftly navigates daily operations and team dynamics, ensuring flawless execution and unwavering excellence.

Meanwhile, Rishabh, the logistical virtuoso, dives deep into the intricate world of OTT platforms like Netflix, Amazon Prime, and Hotstar. He's the architect behind the robust business frameworks, ensuring that every project unfolds with precision and efficiency. "I thrive in structuring and executing large-scale projects that demand meticulous planning," Rishabh explains, his eyes gleaming with the thrill of operational finesse.

The Art of Collaboration

"At the heart of our partnership, it's all about blending our superpowers," they explain. Together, they leverage their distinct skills to deliver tailored solutions for each project they undertake. Their journey exemplifies how sibling synergy and complementary expertise drive success in the competitive world of content creation and brand storytelling.

Their collaboration goes beyond business—it's a dynamic where support and creativity flow as freely as the coffee on deadline day. "When things get intense, we rely on each other to lighten the load and keep pushing forward," says Rishabh. Beyond being cheerleaders, the two serve as each other's sounding board for ideas, continuously refining their shared vision for the company's future.

The power of their teamwork extends beyond task-sharing; it enhances creativity and decision-making. "When we're both passionate about a vision," they add, "it fuels our dedication and ensures we're on the right track."

Their close personal relationship facilitates seamless feedback exchange. In their collaborative projects, if one of them feels that a certain aspect isn't aligned with their vision, they’re able to openly and honestly discuss it.

"One of the strengths of our partnership is our ability to provide candid feedback," shares Rishabh. "Even if it means telling each other that we might not be on the right track with a particular idea or approach."

Risheeta nods in agreement. "Having that level of honesty allows us to address any doubts or concerns effectively. If either of us senses even a hint of uncertainty about a project or business decision, we prioritize discussing and resolving it."

Their approach underscores the importance of clear communication and mutual respect in navigating the complexities of entrepreneurship. By valuing each other's insights and being receptive to constructive criticism, Rishabh and Risheeta ensure that their shared vision for EO2 EXP remains focused and ready to tackle whatever the entrepreneurial rollercoaster throws their way.

What They Marvel at in Each Other

Rishabh admires Risheeta's unwavering ambition to push boundaries—never settling, always eyeing the next peak. "It keeps me on my toes, hungry for more." he reflects. Conversely, Risheeta finds in Rishabh a calm amid the storm, unperturbed by setbacks or challenges. Their partnership is a classic case of patience complementing restlessness beautifully.

Frame by Frame: Journey, Milestones, and the Road Ahead

About twenty four years ago, the company kicked off as a live events agency under the leadership of Vandana Agrawal, the mother of the duo. The films division, on the other hand, was established seven years ago. However, the onset of the pandemic prompted a significant pivot. They decided to channel all their efforts into content creation and filmmaking—a move that played to their strengths and resonated deeply with both Rishabh and Risheeta.

Before the pandemic, their short film ‘Naughty Amelia Jane’ garnered acclaim at multiple festivals and streamed on Amazon Prime, marking the genesis of their films division. During the pandemic's waves, spanning two years, Rishabh and Risheeta immersed themselves in non-stop content creation. From music videos to ads and branded content, this period ignited their passion for filmmaking.

Last year, they tackled their first long-format project, and this year, they have already completed two more. Looking ahead, they’re eager to expand further into longformat storytelling and take on new challenges in thefilmmaking landscape.

Never Stopping

They find themselves discussing work whether on holiday, dining out, or simply having breakfast at home. Work is always on their minds—it's almost impossible for them to switch off. This constant dialogue not only keeps them aligned but also gives them deeper insights into each other's perspectives, which ultimately leads to better decision-making.

Advice for Sibling Success in Business

"Respect each other as professionals," they advise all aspiring sibling duos in business.

“Sure, it's tempting to take someone for granted when you have a familial bond, which can sometimes cloud judgment. But by having mutual respect, you gain a clearer understanding of each other's capabilities. This foundation not only strengthens your personal bond but also enhances your collaborative potential, creating a partnership that lasts a lifetime.”

Their journey isn't just about business milestones—it's a testament to how mutual respect and sibling magic can fuel entrepreneurial success.