culture

Since 1987, Nemichand Bamalwa Jewellers has been more than just a name; it is a legacy of trust, craftsmanship, and innovation.

From pioneering 22K gold purity standards to curating exquisite diamond and gemstone collections, the brand blends heritage with modern elegance. With a legacy rooted in excellence, it continues to set benchmarks in the industry.

Humble Beginnings and the Birth of Nemichand Bamalwa & Sons Late Shri Nemichand Bamalwa, hailing from a traditional Marwari family in Ladnun, Rajasthan, arrived in Calcutta in 1962 with little more than determination and a vision. Starting a modest jewellery business in Burra Bazar, he worked tirelessly to establish a name. His commitment to excellence laid the foundation for a brand that would soon become synonymous with fine jewellery in India.

In 1987, Nemichand Bamalwa, alongside his four visionary sons Madanlal, Hansraj, Bachhraj and Bajranglal formalised their presence in the jewellery industry by founding Nemichand Bamalwa & Sons. Their pioneering spirit led to the introduction of 22/22K gold jewellery. Prior to this, traditional soldering practices often compromised gold purity, resulting in a loss of value for buyers. The family's commitment to transparency and integrity set a new industry standard, earning them the trust and loyalty of customers.

The 22/22K Gold Revolution

Nemichand Bamalwa & Sons became a trailblazer in the Indian jewellery industry by guaranteeing that the melted purity of their ornaments would be 22 karats. This concept revolutionised the jewellery business. To prove their commitment, customers were encouraged to test gold purchased as far back as 1986 at government laboratories. The '22/22K Campaign' forced many jewellers to either adopt ethical practices or exit the market, cementing Nemichand Bamalwa's reputation as a leader in purity and customer trust.

Expansion and Innovation

With a strong foundation in place, Nemichand Bamalwa Jewellers continued to evolve, embracing innovation while staying true to its core values. The brand invested in cutting-edge technology, such as a lab-grown diamond testing machine made by De Beers, to ensure the authenticity of natural diamonds.

The Salt Lake Store

Nemichand Bamalwa Jewellers established a grand 4,000-square-foot store in Salt Lake, Kolkata. This flagship location was designed not just as a retail space but as an immersive experience in jewellery artistry. Inspired by Roman Renaissance aesthetics, the store’s all-white nuances exude an air of refined sophistication. At this store, exclusive collections and trendsetting designs are unveiled, ensuring that customers always have access to the latest innovations in jewellery. Beyond showcasing jewellery, the store serves as a creative hub where artists and craftsmen bring their visions to life.

A Commitment to Craftsmanship and Ethics

At its heart, the brand celebrates the modern woman—confident, graceful and multifaceted. Every creation is conceptualised as a tribute to her elegance and individuality. To ensure an unparalleled customer experience, the brand maintains an in-house design studio and stringent quality control processes. For almost 4 decades Nemichand Bamalwa Group has built a reputation as one of India’s most ethically sound jewellery brands. The brand's promise is simple: to deliver exactly what it assures—if not more. In a world filled with choices, the Nemichand Bamalwa Group remains steadfast in its belief that trust is the most precious jewel of all.

A Treasury of Timeless Creations

The brand’s true mastery lies in seamlessly catering to the evolving tastes of its clientele. Showcasing an exquisite array of jewellery, the brand offers Natural Diamond, Polki, Gold, and Jadau pieces, alongside Antique Gold and Coloured Gemstone collections. Their selection also features rare and extraordinary gemstones, including Golconda Diamonds, Basra Pearls, Burmese Rubies, and Kashmir Sapphires.

A Legacy Continued

The legacy of Nemichand Bamalwa lives on through the next generation of leaders who have embraced the brand’s founding principles. The current directors, Pramod, Vinay and Ravi Bamalwa, bring a dynamic blend of tradition and modernity to the business. Pramod and Ravi, both certified gemologists from GIA, USA, and Vinay, an MBA graduate from Lancaster University and a GIA-certified gemologist, have leveraged their global expertise to enhance the brand’s reach and reputation.

Their philosophy is clear: “Designing is not just about creating beautiful pieces; it’s about crafting meaningful expressions that resonate with the soul. Every piece should feel like an experience, not just an asset.” Their leadership ensures that Nemichand Bamalwa Jewellers continues to set new benchmarks in customer experience, design, and ethical business practices.