In the enchanting coastal town of Alibaug, where the azure waters kiss the lush green coastline, an opulent oasis has emerged. Range Rover House has opened its doors, offering a select clientele an unparalleled, curated nautical experience within an exclusive luxury villa. This haven of refinement and modern luxury invites guests to embark on a sensory journey, designed to inspire and rejuvenate, against the backdrop of India's stunning shoreline.
On the 24th of May 2024, Mumbai witnessed the grand debut of Range Rover House in India, marking a significant milestone as the country became the first outside the UK to manufacture the iconic Range Rover and Range Rover Sport. Tailored specifically for the discerning local clientele, these vehicles embody the pinnacle of refinement and modern luxury, showcased in an environment that mirrors their elegance and sophistication.
Professor Gerry McGovern OBE, Chief Creative Officer at Jaguar Land Rover (JLR), eloquently captured the essence of Range Rover House: “Creativity is best expressed in an enriching, immersive space. Range Rover House is a literal embodiment of Range Rover—an opportunity for our clients to explore our modern luxury vision, transcending the traditional exchange within a showroom. Our ambition is to ignite our clients' passions, building emotional connections via unique, intimate, and memorable experiences. We are taking Range Rover House to India for the first time, where clients will be able to immerse themselves in our story in a space that combines breath-taking modernity and refinement with local flair."
Nestled in a luxury villa on India's most picturesque coastline, Range Rover House offers a secluded sanctuary surrounded by verdant greenery. This venue is the perfect stage to introduce the locally manufactured Range Rover and Range Rover Sport, allowing clients to embark on a bespoke journey that immerses them in modern luxury—engaging all the five senses. From their arrival on a private luxury yacht to the exclusive experiences within, every touchpoint is meticulously crafted to indulge and inspire.
Provenance
Upon arrival, clients are warmly welcomed into the rich heritage of Range Rover, showcased in a contemporary space that highlights the timeless beauty and innovative spirit of the brand, from its inception to the present day.
Bespoke Studio
The essence of Range Rover's reductive design and tailored finishes comes to life in the Bespoke Studio. Here, clients can personalise and commission their next Range Rover, working alongside specialists from Special Vehicle Operations to create a vehicle that reflects their unique tastes and preferences.
Design Studio
In an exclusive masterclass, Range Rover’s expert design team offers clients insights into the intricate process of curating luxury vehicles. This immersive experience provides a deep dive into the aesthetic considerations behind each Range Rover, allowing clients to sketch their own bespoke designs.
Luxe Atelier
At the Luxe Atelier, curated by SS Homme, a contemporary bespoke design house, clients are introduced to the world of reductive luxury fashion and simplicity. This exclusive experience includes personalized consultations with top fashion designers, offering insights into the latest trends and an insider’s perspective on elite fashion.
Fragrance Lab
In the Fragrance Lab, each scent is a masterpiece. Clients are guided by a master perfumer in the art of perfume making, using ingredients directly sourced from their places of origin – from Darjeeling tea to Kashmir saffron and Assam vetiver. This experience allows clients to create their own unique fragrances, capturing the essence of exotic locales in a bottle.
Wellness Sanctuary
The Wellness Sanctuary offers a serene retreat with sound and crystal healing sessions facilitated by a leading sound therapist. Here, clients can escape the hustle and bustle of daily life, immersing themselves in the soothing sounds and rejuvenating energies that promote deep relaxation.
Tasting Vault
The Tasting Vault provides an artisanal experience in fine spirits with artisanal chocolates and cheeses. This refined tasting experience is designed to delight the senses and elevate the palate.
Modern Luxury Culinary Experience
Culinary excellence is showcased here by Masque, a leading restaurant that crafts a unique tasting menu using seasonal ingredients and innovative techniques. Each dish reflects the rich culinary heritage of India, enhanced by global influences, creating a dining experience that is both exquisite and memorable.
Every experience at Range Rover House is specifically crafted to provide all in all a serene sanctuary, echoing the sense of calm and luxury that clients experience when journeying in their favourite Range Rover. This exclusive venue is not just a showcase of modern luxury vehicles, but a testament to the brand's commitment to creating unforgettable, immersive experiences that resonate deeply with their distinguished clientele.
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