Lifestyle

As Geneva Watch Days 2024 kicks off, Favre Leuba is making a grand reentry, celebrating 287 years of unparalleled watchmaking excellence. With a fresh vision and a spark of innovation, the brand is gearing up to unveil three breathtaking new collections that seamlessly blend tradition with modernity.

Some watch brands are legendary for their resilience, and Favre Leuba stands tall among them. Founded in 1737, this historic Maison has endured through centuries, supported by an incredible legacy. Today, Favre Leuba embarks on a new era of significant transformation. Under the guidance of Patrik Hoffmann, a seasoned leader in the watchmaking world, a team of experts is crafting the next chapter in the ongoing saga of this iconic brand. The brand’s ambitious roadmap and robust relaunch plan signal an exceptional transformation in both scope and depth, aiming to reinvigorate Favre Leuba and propel it to new heights.

“Favre Leuba is not just a watch brand; it's a symbol of resilience and innovation for the entire watchmaking industry,” says Patrik Hoffmann, CEO of Favre Leuba. "We honour our past and our collective heritage while embracing the future, creating watches that embody the pioneering spirit of our founders. The relaunch of Favre Leuba marks an extraordinary transformation. With a team of seasoned experts and an ambitious strategic vision, we are determined to restore this legendary brand to its rightful place in the global watchmaking landscape."

With 22 new watch references in the catalogue, Favre Leuba’s revival is a complete reinterpretation. The brand’s distinctive DNA will be highlighted with renewed clarity. With a global perspective, Favre Leuba is strengthening its distribution network to reach an even broader audience. The brand returns with an ambitious lineup of three watch families, each boasting distinct movements, showcasing a depth and breadth rarely seen in a relaunch.

Favre Leuba is positioning itself as a global powerhouse, ready to compete with industry giants while staying true to its Swiss roots. This comprehensive and bold strategy is set to redefine the brand's place in the watchmaking world. With a focus on authenticity and innovation, this relaunch embodies a vision that is firmly future-oriented, while still honouring the brand’s centuries-old traditions.