An exclusive interaction with Ravi Badalia, Chairman, Badalia Gems Jewellers in Kolkata, on its establishment and legacy built across five generations, and the augmented growth of the brand.
Badalia Gems Jewellers stand out as modern-day jewellers that promise to make your special moments shine brighter with their timeless gems and fine jewellery. The reputed jewellery brand specialises in exclusive diamond solitaires and high-end jewellery in diamonds and precious stones. Their atelier on Camac Street in Kolkata houses an exquisite collection of heirloom and valuable jewels that are custom designed in accordance with the requirements of the clients. Here, you are delivered what you are promised. The highlight is: the intricate pieces of stunning jewellery fit every occasion and age. Whether it is for special occasions like weddings, anniversaries and birthdays or daily-wear jewellery, the jewellers promise to breathe life into your adornments.
In an exclusive interaction with MARWAR, Badalia Gems Jewellers reflect on the brand and its establishment a century ago, the specialisation and craftsmanship, and the qualities that define the brand.
A legacy of pride
The establishment of Badalia Gems Jewellers dates back to 100 years. The Marwari Jain family, originally belonging to a village called Basai in Haryana, also has its roots in Rajasthan. “As a family, we regularly visit the Jain temples in Jaipur and Jodhpur. Many of our clients hail from Jaipur, Ajmer and Jodhpur,” shares Ravi Badalia, Chairman, Badalia Gems Jewellers. His wife Chitra— belonging to the Golcha family—was born and raised in Jaipur, and their daughters-in-law Ruchi, Ritika and Shelly have their older generations based in Rajasthan.
It was a century ago that Mangalsenji shifted base to Kolkata as a first-generation jeweller. “My great grandfather landed in the city of joy 100 years ago, with the hope to set up his own unit.
The city offered intricate craftsmanship that inspired him to learn the skills of crafting beautiful jewellery and starting his own jewellery store from his home at Beadon Street, to cater to the needs of royalty as well as common people,” mentions Badalia.
Mangalsenji’s divine blessings enabled his son Pyarelalji to carry forward the legacy on the same principles. He was joined by his son Hiralalji who continued the jewellery business after his father. Hiralalji’s son Ravi Badalia joined him in 1974 and expanded the business to greater heights and earned pride of place in the industry. Fast forward to today, Ravi Badalia and his three sons Chickoo, Raunak and Yash have relaunched it as a modern-day jewellery brand that offers a medley of diamond and fine jewellery collection that redefines elegance and splendour.
The journey of 100 years
Looking back, Badalia Gem's century-old journey is full of highlights, defining moments and significant milestones. The spotlight is on crafting dazzling pieces of brilliance that go on to become prized possessions for customers. “It has been a dream of all the five generations to craft jewellery with such creativity and precision that our clients are proud to possess our stunning jewels and cherish it for generations,” adds Badalia, who has learnt the skills to craft jewellery with top-class craftsmanship and high-quality diamonds. His vision combined with modern-day innovations and technology helped him to revolutionise the brand and take it to top jewellery shows across the country. The brand came into the limelight with the opening of an exclusive jewellery boutique on 22 Camac Street in Kolkata—one of the best business-friendly locations with a high footfall of customers. Walk into the boutique and you find it humming with customers trying out the extensive range of jewellery creations.
Where commitment matters
At Badalia Gems, associating with their clients is like a labour of love, care and creativity. “Our highest quality raw materials are rightfully sourced from direct manufacturers and carefully inspected before the crafting of every piece of jewellery begins. Then comes our unparalleled design and unique craftsmanship which help us ornament our beautiful jewels. Our man force—from the craftsman to the office staff—is highly trained and educated to make this journey possible. We specialise in designs that showcase the pristineness of every piece of diamond set with brilliant craftsmanship that adds to the grandeur,” shares the Chairman on their design and craftsmanship language.
From raw diamonds to finished products, the craftsmen work with utmost precision and commitment to meet the expectations of their customers. The collection is handcrafted with an enchanting fusion of high quality diamonds, rubies, emeralds and such precious stones, and boasts of stunning necklaces, earrings, pendants, rings, bracelets, bangles, and other bejewelled creations.
The range caters to all segments of society and occasions, and complements the festive and bridal radiance.
The exquisitely crafted jewellery is adorned from generation to generation. The jewellers are proud of the legacy they have built across five generations, and the trust earned from their clients who are more like family to them than customers. The faith entrusted by their clients has further empowered the brand's existence and helped it grow from strength to strength.
Crafting a success story
For any brand to succeed and create an identity, it requires a framework of craftsmanship and consistency from the owners along with the trust and loyalty of the customers. From Mangalsenji Badalia starting as a first-generation jeweller to the jewellery business in its fifth generation now, Badalia Gems Jewellers has earned a strong reputation with millions of happy and satisfied customers around the globe. Today, customers look at it as a jeweller that every modern-day buyer would like to go to.
The jewellery brand is currently headed by Ravi Badalia, who is not only the pillar of strength but also the face of the brand. It is his goodwill that has helped the brand touch newer peaks of success. His sons continue to follow the principles of meeting the expectations of customers and crafting valuable jewels that embody confidence and glamour. With this right combination of traditional approach and modern technology with a promise to elevate the style of their clients, Badalia Gems is aiming to reach the top. And we wish them great success!
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