Gen-Z Fashion Merchants

Gen-Z Fashion Merchants

Oct 15, 2022

A fashion apparel brand where tradition meets modern style, Jisora's story is truly inspiring. MARWAR talks to four young and dynamic Sethi siblings who turned partners in business after sensing a need-gap and potential in the e-commerce market.

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Tracking Trousseau Trends

Tracking Trousseau Trends

Dec 15, 2015

Gone are the days when the traditional Marwari bride was content with an exquisite lehnga and heirloom jewels. Today, her trousseau is a combination of reputable brands and unique creations by new designers. She buys what complements her style. MARWAR explores the trends

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The Sartorial Stitch

The Sartorial Stitch

Dec 15, 2015

Noticing the absence of well-cut shirts of international standard in the Indian market, Sanjiv Shroff and his father Shanker Lal Shroff launched Camessi in 2006. Nine years later, the brand has become synonymous with bespoke shirts and trousers. In a first-person account for

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